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  Beauty of Joseon has taken the skincare world by storm with its unique approach to beauty. Inspired by traditional Korean Hanbang (한방) ingredients, this brand blends centuries-old skincare secrets with modern innovation to create...

  When it comes to science-backed skincare, Mediheal has been a leading innovator in the beauty industry. Known for its expertly formulated masks and skincare solutions, Mediheal harnesses the power of key ingredients to target...

  At Beauty of Joseon, we cherish the wisdom of traditional Hanbang (한방) ingredients and integrate them into modern skincare. Two of our most beloved ingredients—rice and ginseng—have been used for centuries in Korean beauty rituals. Let’s...

  Mediheal has become a global skincare powerhouse, known for its innovative, science-backed sheet masks. More than just hydration, Mediheal combines cutting-edge dermatological research with advanced skincare technology to create masks that target specific skin...

If you have sensitive skin, struggle with irritation, or need post-treatment care, Cell Fusion C is a brand you need to know. Founded in 2001, this dermatologist-backed K-beauty brand is trusted in over 4,000 clinics in Korea and used by skincare professionals worldwide....

  If you’re a K-Beauty lover, you’ll be excited to know that some of the biggest K-Pop idols are not just beauty icons—they are shaping the industry. Whether they’re launching their own brands or partnering...

  When it comes to clean, effective, and science-backed skincare, Manyo Factory (마녀공장) stands out with its nature-derived ingredients and advanced formulations. Manyo Factory prioritizes skin health, barrier repair, and hydration, making it a favorite...

Korean beauty (K-Beauty) continues to lead the global beauty industry with its innovative ingredients and forward-thinking trends. In 2025, K-Beauty is set to redefine the industry with more sustainable, personalized, and tech-driven products. Here are...

K-Beauty is dominating TikTok, with skincare lovers raving about hydrating sunscreen, glow-boosting toner pads, and high-coverage cushion foundations. If you’ve been scrolling through your FYP, chances are you’ve seen these must-have products that everyone is obsessed with. Looking for that flawless,...