If you’re a K-Beauty lover, you’ll be excited to know that some of the biggest K-Pop idols are not just beauty icons—they are shaping the industry. Whether they’re launching their own brands or partnering with top cosmetic companies, these stars are bringing idol-approved products straight to your vanity.
Ready to glow like your favorite idols? Here are the top K-Pop beauty brands you need to try!
1. BLACKPINK’s Jennie – HERA
HERA is all about sophisticated elegance, and who better to represent that than Jennie from BLACKPINK? As the face of HERA since 2019, she embodies effortless beauty and confidence.
Must-Try Product: HERA Black Cushion Foundation – This best-selling foundation, often called "Jennie’s Cushion," delivers a flawless, semi-matte finish that lasts all day.
✔Lightweight yet full coverage
✔Smooths skin for a natural, radiant look
✔Used by Jennie herself!
2. SEVENTEEN’s Hoshi – d’Alba
Looking for radiant, K-Idol glow? Hoshi from SEVENTEEN is the ambassador for d’Alba, the premium K-Beauty brand inspired by Italian luxury skincare. d’Alba’s products are infused with white truffle extract, a powerful anti-aging and hydrating ingredient.
Best-Selling Product: d’Alba White Truffle First Spray Serum – A refreshing mist that delivers deep hydration and an instant glow.
✔ Lightweight and fast-absorbing
✔ Boosts skin’s elasticity and moisture levels
✔ Hoshi’s go-to for hydrated, healthy skin!
3. SOMI – GLYP
Want makeup designed by an actual K-Pop star? SOMI launched her own beauty brand, GLYP, in 2024, creating products she personally loves and wears. If you’re a fan of effortless, natural-looking makeup, GLYP is your new go-to.
Fan-Favorite Product: GLYP Lip Tint – A lightweight, smudge-proof lip tint that delivers a soft, natural finish.
✔Ultra-light, non-sticky formula
✔Blends seamlessly for a natural look
✔Designed and approved by SOMI herself!
Get the Idol Look with These K-Beauty Must-Haves!
These idol-approved beauty brands aren’t just hype—they’re designed for performance, long-lasting wear, and stunning results. Whether it’s Jennie’s flawless cushion foundation, Hoshi’s hydrating serum, or SOMI’s natural lip tint, now’s your chance to elevate your beauty routine with the products your favorite idols swear by.
✨ Ready to shop? Explore these top K-Beauty brands today and glow like your favorite K-Pop star! ✨
